Advisors and investment companies ask me a lot of questions about how to use offline and online marketing communications to gain, retain, and sustain client relationships. And, frankly, I earn a fair share of my revenue providing customized solutions.
But, sometimes the best way to get some of that customized business is to give away insights for free to clients and prospects. Anyone who has downloaded my research studies and thought leadership articles or visited my Retirement Insights and B Insightful blogs knows this.
But this blog is designed to provide my personal take on effective financial-related marketing. Its target audiences are:
- Advisors who are trying to learn how to use online and offline marketing to gain, sustain and retain individual and institutional clients relationships; and
- Investment companies that want to use marketing and education to build stronger relationships with the advisors who use their products.
But I don't want this to be a one-way conversation. So, please feel free to add your comments at the bottom of each article, expressing whether you agree or disagree. Or, comment on someone else's comments. And please do email me at jeff@jbriskinconsulting if you've got a general marketing-related question you'd like me to answer in a future post. Also use this email address if you'd like to be added to an email list to be notified when new posts are made.
And, if you're on Twitter, you can become a follower at #briskinsights. (I promise only to use Twitter to announce new pieces. You won't get any of this "Guess where I had dinner last night?" drivel from me.
Fair enough? Then click on any of the articles. Learn. Agree. Dispute. Comment and Ask.
